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September 22, 2016
You might think it’s a breathtaking, brand new ring design...not in this case, but we do have plenty of those to look at in the store. Maybe it’s a new shopping site that compares rings side by side? That would be cool, but that’s not it either.
So what are people doing that’s new and different when it comes to shopping for engagement rings???
The latest trend we’ve seen in our stores is young couples and grooms-to-be bringing their parents with them when they come to shop for engagement rings. Sounds a little crazy, right? But the truth is, we’ve never seen something so simple make people so very happy!
As we first noticed this trend, we asked ourselves this very same question. But as we watched the interactions with families in the store, the answer became crystal clear.
Your parents have invested a lot in you. Since the day you were born, they’ve wondered who you would choose to spend the rest of your life with. Inviting your parents to look at engagement rings with you is a great way to include them in your future plans, and to show them how much you love them.
In addition to making great family memories, we’re seeing many couples benefit from the wisdom their parents have when it comes to life’s major decisions. Parents often lend a hand with valuable advice about what to buy and how much you should spend.
Who knows, they may even offer to help pay for that extra special ring you really want but might not be able to quite afford on your own - we’ve seen this more than a few times! Even if your parents live out of town and can’t make it, they’ll feel great because you asked.
What better way to announce your engagement than by including those closest to you and making new family memories?