We Believe

in listening.

in putting the real price on every item, not an inflated price.

you should never have to negotiate.

your time is valuable.

in accurate diamond grading. Our grades are never overstated.

in diamonds cut for maximum brilliance, not maximum size.

no one needs a dull diamond.

low quality is never a good value.

in servicing everything we sell.

in celebrating, and helping you do the same.

in giving you all the time you need.

in doing exactly what we promised you.

doing the right thing, not the easy thing.

every customer deserves our very best.

in heritage jewelry that will be worn for generations.

you should get full value for your diamond when you trade it in toward a larger one.

every family needs a jeweler.

(504) 684-5243
Location & Hours